Juice Skin
Curated by Kenya Hara of the Nippon Design Museum, Tokyo, the exhibition Haptic in 2004 threw the spotlight on to products that awaken our senses. Bringing together architects, fashion designers, product designers, artists, graphics and interior designers (including Shigeru Ban, Jasper Morrison, Matthieu Manche and Kenya Hara himself) Haptic offered us “fruit skin” packaging by Japanese Naoto Fukasawa.
“Materials are not the mother of design,” says product designer Naoto Fukasawa.“Materials and means are the result of thinking how to create a sensuous effect.” For Haptic Fukasawa has created as series of tiny fruit juice packages, which have the feel and look of the fruit they contain. “I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”
Alongside banana, strawberry and kiwi fruit “juice skins” Naoto Fukasawa also offers a wild card “silken tofu skin” for a carton of soya milk.
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I actually saw this while reading the book Designing Design by Kenya Hara. It’s really an interesting book. If you’re a designer, I suggest you read this book to see a different perspective about designing.